Marketing Insights
Practical tips, strategies, and deep dives on SEO, content marketing, paid advertising, and growing your business online.
Solid Drywall: back on the Peterborough map 8 days after launch
An award-winning GTA drywall crew moved to Peterborough and vanished from local search. Eight days after their new site went live, they were back in the local pack.
10 things your Google Ads landing page needs before you spend another dollar on clicks
Paying for clicks only to watch people bounce? Here's the 10-point checklist your landing page needs to actually turn ad spend into leads.
From Clinic to Independent Practice: How Joanna Launched Her Psychotherapy Business Online in Under Two Weeks
Joanna came to me when launching her private practice and I helped her seamlessly transition from her previous clinic location.
How to judge keywords on search volume
Search volume only means something in context. Here's the simple colour-coded system I use to decide which keywords are worth targeting for a local business.
How to rank in the Google map pack in Peterborough (the free stuff that beats ads)
The three map results above the fold send more calls than most ad budgets. Here's what actually moves them, what changed in 2026, and what to skip.
A simple marketing strategy for small businesses in Peterborough
Most marketing advice assumes a team of five. Here's the three-part strategy that actually works when you have an afternoon a week and a business to run.
How to choose a marketing agency in Peterborough
Hiring a marketing agency, marketing company or digital agency in Peterborough? The numbers to know, questions to ask and terms to settle before you sign.
Local Services Ads vs Google Search Ads: Which Should Your Peterborough Business Use?
Local Services Ads charge per lead. Search ads charge per click. Here's how Peterborough trades and service businesses should choose in 2026.
Why your website isn't turning visitors into customers (6 fixes I make first)
Your ad did its job. Your website is where the sale leaks out. Here are the 6 fixes I make first to turn visitors into booked customers.
What making it simple for your customer looks like
Most local businesses lose sales they already earned — in the gap between interested and booked. Here's how to cut the friction and stop the leak.
Google Ads not converting? 7 fixes I make in the first two weeks
Getting clicks but no conversions from Google Ads? Find out if it's a tracking problem or a real one, then work through the 7 fixes I make first in every account.
What does an SEO agency in Peterborough actually do? (And how to pick the right one)
SEO agencies promise a lot and explain little. Here's what an SEO agency in Peterborough actually does, and how to spot the good ones.
Why I Created the Google Ads Powerups
Small business owners are either bleeding money on ads they don't understand, or too intimidated to start at all.
How to reach your target audience on a small budget
The cheapest ways to reach cold and warm audiences when money is tight: free DMs, organic content, and ads that cost pennies per view.
Saving a client $700/year on appointment booking — a TidyCal case study
One client was paying $50 USD/month for a booking plugin that kept breaking. Here's how we cut that bill to zero without losing a single feature.
Why Most Marketing Agencies Fail Small Businesses (And What Actually Works)
What works at scale may isn't always the best approach when you're still small.
How We Doubled a Peterborough Massage Clinic's Bookings With Google Ads
A real Kayser Marketing case study: 151% more monthly massage bookings, 8x ROAS over the first 90 days, and a $12–$19 cost per booking eight months in.
Google Ads vs SEO for Small Businesses in Peterborough: Which One Should You Spend On First?
Should a Peterborough small business invest in Google Ads or SEO first? A plain-language breakdown of cost, timing, and which one fits your stage.
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