Marketing Insights
Practical tips, strategies, and deep dives on SEO, content marketing, paid advertising, and growing your business online.
Local MarketingPeterboroughSmall Business
How to choose a marketing agency in Peterborough (what to ask before you hire)
Most bad agency hires are decided before the first call. Here's the prep work, the money questions, and the ownership terms to settle before you sign.
Jul 29, 2026Read
Local MarketingSmall BusinessSEO
Why your website isn't turning visitors into customers (6 fixes I make first)
Your ad did its job. Your website is where the sale leaks out. Here are the 6 fixes I make first to turn visitors into booked customers.
Jul 22, 2026Read
Local MarketingSmall BusinessTools
Saving a client $700/year on appointment booking — a TidyCal case study
One client was paying $50 USD/month for a booking plugin that kept breaking. Here's how we cut that bill to zero without losing a single feature.
Jun 2, 2026Read
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