Marketing Insights
Practical tips, strategies, and deep dives on SEO, content marketing, paid advertising, and growing your business online.
Should you pause your Google Ads in the slow season?
Business slowing down, or fully booked? Before you hit pause on Google Ads, here's what it really costs you and what to do instead.
How much does Google Ads management cost in Peterborough? Real numbers, not 'let's hop on a call'
Most Peterborough businesses should expect $300 to $600 a month for Google Ads management, plus ad spend. Here's what each tier buys and what to avoid.
10 things your Google Ads landing page needs before you spend another dollar on clicks
Paying for clicks only to watch people bounce? Here's the 10-point checklist your landing page needs to actually turn ad spend into leads.
From Clinic to Independent Practice: How Joanna Launched Her Psychotherapy Business Online in Under Two Weeks
Joanna came to me when launching her private practice and I helped her seamlessly transition from her previous clinic location.
How to judge keywords on search volume
Search volume only means something in context. Here's the simple colour-coded system I use to decide which keywords are worth targeting for a local business.
A simple marketing strategy for small businesses in Peterborough
Most marketing advice assumes a team of five. Here's the three-part strategy that actually works when you have an afternoon a week and a business to run.
Local Services Ads vs Google Search Ads: Which Should Your Peterborough Business Use?
Local Services Ads charge per lead. Search ads charge per click. Here's how Peterborough trades and service businesses should choose in 2026.
Google Ads not converting? 7 fixes I make in the first two weeks
Getting clicks but no conversions from Google Ads? Find out if it's a tracking problem or a real one, then work through the 7 fixes I make first in every account.
Why I Created the Google Ads Powerups
Small business owners are either bleeding money on ads they don't understand, or too intimidated to start at all.
Why Most Marketing Agencies Fail Small Businesses (And What Actually Works)
What works at scale may isn't always the best approach when you're still small.
How We Doubled a Peterborough Massage Clinic's Bookings With Google Ads
A real Kayser Marketing case study: 151% more monthly massage bookings, 8x ROAS over the first 90 days, and a $12–$19 cost per booking eight months in.
Google Ads vs SEO for Small Businesses in Peterborough: Which One Should You Spend On First?
Should a Peterborough small business invest in Google Ads or SEO first? A plain-language breakdown of cost, timing, and which one fits your stage.
How Much Should a Small Business Spend on Google Ads in 2026?
How much should a small business spend on Google Ads? A practical 2026 budget guide with real numbers, benchmarks, and a Peterborough case study.
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