Marketing Insights
Practical tips, strategies, and deep dives on SEO, content marketing, paid advertising, and growing your business online.
10 things your Google Ads landing page needs before you spend another dollar on clicks
Paying for clicks only to watch people bounce? Here's the 10-point checklist your landing page needs to actually turn ad spend into leads.
Google Ads not converting? 7 fixes I make in the first two weeks
Getting clicks but no conversions from Google Ads? Find out if it's a tracking problem or a real one, then work through the 7 fixes I make first in every account.
Why I Created the Google Ads Powerups
Small business owners are either bleeding money on ads they don't understand, or too intimidated to start at all.
How to reach your target audience on a small budget
The cheapest ways to reach cold and warm audiences when money is tight: free DMs, organic content, and ads that cost pennies per view.
How Much Should a Small Business Spend on Google Ads in 2026?
How much should a small business spend on Google Ads? A practical 2026 budget guide with real numbers, benchmarks, and a Peterborough case study.
Don’t Pray and Spray Your Advertising, Do This Instead.
Spray and Pray with ads is dead. Instead, run organic content to test the reach and impressions you get and then capitalize on the winners.
Your Customers Are Searching.Let's Help Them Find You.
Ready to transform your marketing and drive real growth? Let's discuss your goals and create a strategy that delivers results.