Marketing Insights
Practical tips, strategies, and deep dives on SEO, content marketing, paid advertising, and growing your business online.
Why your Google Ads aren't converting (7 fixes we make in week 1–2)
Traffic without bookings usually isn't a budget problem. Here are the 7 fixes we make in the first two weeks of taking over a Google Ads account.
Why I Created the Google Ads Powerups
Small business owners are either bleeding money on ads they don't understand, or too intimidated to start at all.
How to reach your target audience on a small budget
The cheapest ways to reach cold and warm audiences when money is tight: free DMs, organic content, and ads that cost pennies per view.
How Much Should a Small Business Spend on Google Ads in 2026?
How much should a small business spend on Google Ads? A practical 2026 budget guide with real numbers, benchmarks, and a Peterborough case study.
Google Ads Management in Peterborough: How Local Businesses Are Winning More Customers
If you run a business in Peterborough, Google Ads is one of the fastest ways to get in front of customers who are already searching for what you offer. In this post, we break down what's changed in 2026 — AI Overviews, AI Max for Search, and Local Services Ads expansion — walk through Peterborough's competitive agency landscape, and show how we doubled massage bookings for Flow Spa in 8 months.
Don’t Pray and Spray Your Advertising, Do This Instead.
Spray and Pray with ads is dead. Instead, run organic content to test the reach and impressions you get and then capitalize on the winners.
Your Customers Are Searching.Let's Help Them Find You.
Ready to transform your marketing and drive real growth? Let's discuss your goals and create a strategy that delivers results.