When your customers could be anywhere in Canada, the map pack won't save you. Authority will. I build the content that makes Google, and the AI tools built on it, treat you as the expert in your field.
Local search rewards proximity. National search rewards expertise. If you compete for buyers across the country, you need a content strategy, not a map listing.
Serving customers in Peterborough and the Kawarthas? See local SEO for Peterborough businesses
Google ranks sites that cover a subject thoroughly. So instead of one-off blog posts, I build connected groups of pages that reinforce each other.
One definitive page on the topic your buyers care about most. It links out to every supporting article and pulls authority back in.
Answers to the specific questions people ask before they buy. Each one targets a real search and links back to the pillar.
The "X vs Y" and "how much does it cost" searches. These readers are close to a decision, so these pages tend to convert best.
Clear headings, direct answers and schema markup so Google snippets and AI tools can quote you as the source.
Month 1
Content audit, competitor gap analysis and a topic map. You'll see which subjects you can realistically own and in what order.
Months 2 to 3
Pillar page plus supporting articles on your highest-value topic. Existing posts get consolidated or refreshed so they stop competing with each other.
Months 4 to 6
Second cluster goes live. Internal links tie everything together, and the pages already ranking get upgraded to convert better.
Month 6+
Search Console data tells us which topics are gaining ground. We double down there and let the rest earn traffic on its own.
Two month-to-month plans. The difference is how fast you want to build authority and whether your site needs technical work too.
No filler posts. Every piece belongs to a topic cluster and links to a page that makes you money.
Plan A -- Starter
Best for: Businesses selling across Canada that want to start building topical authority at a steady pace.
What you get each month:
Typical outcomes:
Ideal if you want steady momentum without a big retainer.
Plan B -- Growth
Best for: Businesses competing against national brands that need more content and a technically solid site.
What you get each month:
Typical outcomes:
Best if you want rankings + a site that converts the traffic.
One-Time Option
Want clarity before a retainer? Start here. You'll get a prioritized plan showing exactly what to fix first and what to publish next.
Request an SEO AuditYes. I'm based in Peterborough, but most content SEO work happens in Search Console, analytics and shared docs. We meet over video, and I work with businesses across Canada.
Local SEO leans on your Google Business Profile, reviews and proximity. National SEO has none of that, so rankings come from the depth and quality of your content and how well your pages link together. It usually takes longer, but the audience is much bigger.
A pillar page covering a broad subject, plus supporting articles that each answer one specific question and link back to it. Google reads the group as evidence that you know the subject well, which helps every page in the cluster rank.
It helps. AI Overviews and tools like ChatGPT tend to cite pages that give clear, direct answers with good structure. I write and mark up content with that in mind. Nobody controls what those tools quote, but well-structured expert content gives you the best odds.
I do. I'll interview you or your team to pull out the expertise, then write, optimize and publish. You review before anything goes live.
Expect early ranking movement in two to three months and meaningful traffic in six to twelve. Competitive national topics take longer than local ones. If you need leads sooner, pair SEO with Google Ads while the content builds.
No. Both plans are month to month. Most clients stay because the traffic keeps growing, not because they're locked in.
On a 30-minute call I'll walk you through:
30 minutes | Free | Works from anywhere in Canada