Owner-led campaign management by RJ Kayser, Google Ads Certified
Reaching more than one market takes more than a bigger budget. I build campaigns that split spend by region, follow a lead all the way to the sale, and put more money where it's working.
30 minutes over video | Free | No obligation
A single campaign aimed at one town is easy to manage. Once you sell across regions, four problems show up fast.
Target all of Canada at once and a modest budget disappears into the most expensive cities by lunch. Regions need their own budgets and bids.
Bigger purchases rarely convert on the first click. Without remarketing and nurture, you pay to introduce yourself and a competitor closes the sale.
When the sale happens on a call or in a sales meeting weeks later, Google can't see it. So it optimizes for form fills, not revenue.
A campaign that works in one market doesn't automatically work in five. Growth has to be earned region by region, with the data to back it.
Case study
Durham College needed more enrolments for its Academic Upgrading program, in a category where every Ontario college is bidding on the same students. I ran the Google Ads campaigns alongside Meta ads for the program as well as a content strategy for SEO.
We've quadrupled our leads with a realistic ad budget. The marketing works excellently!
David Hecht
Hecht & Associates
Search volume, cost per click and competition for every market you serve. You'll see where your budget buys the most before a dollar is spent.
Conversion tracking, call tracking and offline conversion imports so Google learns from sales and enrolments, not just clicks.
Start with the strongest regions and offers. Test ad copy and landing pages weekly until cost per lead settles.
Shift budget toward the regions and campaigns producing customers, then expand into new markets once the numbers justify it.
The fee depends on how much you spend, not how many regions you target. Your ad spend goes straight to Google.
Ad budget under $500/mo
One focused campaign in your strongest market. The right place to prove demand before expanding.
$500-$2,000/mo ad budget
Multiple campaigns or regions, remarketing, and weekly optimization across all of them.
Budgets over $2,000/mo
National or multi-province campaigns that need region-level budgets, offline conversion tracking and deeper reporting.
Yes. I'm based in Peterborough, but Google Ads is managed entirely online. I run campaigns for businesses and institutions across Ontario and Canada, and we meet over video.
Yes, and that's where structure matters most. I split regions into their own campaigns or budgets so a high-cost city can't eat the budget meant for everywhere else, and so you can see which markets actually pay off.
$320/month for ad budgets under $500/month and $480/month for budgets from $500 to $2,000/month. Larger national campaigns are quoted custom. Ad spend is separate and billed by Google directly to you.
It depends on cost per click in your industry and how many regions you want to cover. Rather than spreading a small budget across the country, I'll usually recommend starting in your two or three best markets and expanding from there.
With offline conversion tracking. When a lead becomes a sale or an enrolment in your CRM, that result is sent back to Google Ads. Google then optimizes for the leads that actually close.
Yes, when the sales cycle calls for it. Remarketing keeps you in front of people who visited but didn't convert, which matters most for higher-priced services and longer decisions.
No. Management is month to month. You own the ad account and all the data, whether we keep working together or not.
Tell me where you sell and what you spend. I'll come to the call with:
Google Ads Powerups
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