When you hear about someone like Gary Vee or Alex Hormozi putting out 70 or 100 pieces of content a week, it can seem like a futile game to get into creating content for your business.

Maybe they do have a team doing a lot of the heavy lifting for them, but the secret isn't just more content.

It's more of the right content.

You could ask any AI right now to produce 30 content ideas for you, and within a few minutes, you'd have a list of content ideas and even scripts to work with to record video.

The thing is, even when creating short and long-form videos all day every day, the media machines of brands like Gary Vee know exactly who their target audience is that they're speaking to.

Alex Hormozi has even gone so far as to call this out in recent videos as he's shifted away from anything that isn't business content into pure business videos.

He's focused more heavily on his business niche for entrepreneurs and is not worried about checking off the boxes of more subscriber growth or viral video topics, which doesn't serve his ultimate goal of getting sales.

How do you identify what creating the right content looks like for your business?

That's what I'll show you in these points on how to turn any idea into content that works for you:

• Use a viral framework
• Get from point A to point B
• Use the idea anyway and test if it sticks

A surefire way to have your content work better for you is to create the right types of content before you start.

There are many creators to use as examples who have cracked the code with their content. They know what captures attention and keeps their audience engaged, and they're using this to have their impact and create a community.

These frameworks often include elements like attention-grabbing hooks, storytelling techniques, and clear calls-to-action. By studying and adapting these proven methods, you can create content that resonates with your audience and achieves your goals more effectively. However, it's important to remember that while these frameworks can be helpful, they should be used as a guide rather than a rigid formula.

A few examples:

We saw this one in the post on copywriting. People want to hear stories, so give them one.

You can tell a story about yourself and something you've experienced. You can tell a story about someone famous, or someone unknown who taught you something.

A good story can be short, but at the minimum it should contain the elements of hooking attention, having some sort of conflict, and the lessons or payoff.

Past versus present can use storytelling elements but goes into lessons you've learned during your journey that have changed how you approach doing something. Your followers want to know what you've done specifically, and the past versus present also helps you to show how you've grown and learned along the way.

Even if you've gone in a different direction with your initial idea, you can still use these frameworks during the editing process. Go back through and rewrite what you need so that the structure matches a framework.

In a school of fish with viewpoints that all look the same and swim in the same direction, be the shark that's disrupting the water.

People love to hear contrarian viewpoints because boring advice gets ignored. What's a perspective you have that goes against the grain? Be open to sharing more of these and shaping your perspective around these things.

I heard online writer Ben Thompson say that only people who are willing to ruffle feathers and be disagreeable can make it online as a creator. The bigger you get, the more negativity that's going to come your way along with the positivity of having an impact on your followers. But if you can't handle the negativity, you'll quickly wash out.

So get used to being contrarian and forming a more unique and nuanced opinion to share with your audience.

Have a clear direction and purpose for your content.

If you saw a vlogger style that inspired you and you want to learn how to edit like that, work towards making those improvements. Just don't stop until you reach that point. Make incremental improvements while you keep making content.

Learn something new, use it for your next piece of content, get feedback, and then repeat.

It may take time for you to polish up and improve the content you're creating to get to that ideal endpoint you envision. That's ok. Just keep creating and working on getting a little bit better every day.

Creating content can be hard, so it's easy to slide back into creating lower-quality content. Remind yourself of the higher standard that you hold once you've reached a higher Point B and don't cut back.

Don't be afraid to experiment with different styles of content and different formats. It's not only refreshing for you to change things up, it can recapture the attention of your followers when they're getting bored of the same old thing.

Social media has a short attention span — not just the viewers but the algorithm. Unless you've completely changed directions on your content, doing something different is not going to be the end for you.

Plus, I think that most of us have gotten away from being truly social online and instead are overly obsessed with optimizing our content for the algorithm and virality.

Now what about the first point I made talking about using a viral framework? Using a framework to structure your content effectively is not the same as trying to play the algorithm game without being social. You can still create captivating hooks, well-flowing content, and include a call to action that engages your audience without doing something just for the algorithm.

If you want someone to become a client or customer of yours, this is the opposite of what you want to do because people are dying for connection and a sense of community.

Creating content for your business doesn't have to be an overwhelming task of churning out endless pieces. The key is to focus on quality over quantity and to learn over time what resonates with your intended audience.

Using inspiration from viral frameworks, you can structure your content in a way that captures attention and keeps your audience engaged. Remember to tell stories, share your journey, and don't be afraid to present contrarian viewpoints.

As you create content, always keep your end goal in mind. Whether you're trying to improve your skills or reach a specific audience, make sure each piece of content is moving you closer to your objective.

Lastly, don't be afraid to experiment and try new ideas. The digital landscape is constantly evolving, and what works today might not work tomorrow. By staying flexible and open to change, you'll be better positioned to create content that truly connects with your audience and drives results for your business.

Remember, it's not about creating more content—it's about creating the right content that serves your audience and your business goals.